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What we do


From the halls of Insomnia to the online battlegrounds of the UK Masters, gaming has always been at the very heart of Belong. Our first Belong Gaming Arena opened in Manchester in July 2016 as part of the Trafford Centre’s GAME store. From there, Belong arenas have continued to open across the country including Glasgow, Milton Keynes and Plymouth! Gaming, competition and community are the driving force behind Belong, and we believe the best gaming experiences are those shared with others.



Belong aims to be a place where every gamer can come and feel part of something bigger. Want to play the latest and greatest titles next to your friends? Compete in your favourite game against some of the country’s best? How about experience the latest in VR gaming? We’ve got you covered! You can do all of this at Belong, and even take part in some exclusive events that we host right across the country!

What our customers say

Visited Colchester at the weekend being a regular gamer and have seen the gaming centre. Something new and fresh which provides something we don't have in this current gaming age. Ideal for children's parties which I have seen they host and also LAN events with friends to get together rather than gaming alone at home.

Danny S, Colchester

Only intended to be meeting in the GAME shop before going to grab a coffee, ended up playing games for the afternoon on one of the desk's. The staff are very accommodating and welcoming of a couple of 40+ year olds and nothing was too much trouble, you can buy drinks and food to have at the desk whilst you are playing. Will be back

Mark W, Milton Keynes

I have been to Belong (inside of GAME) at least once a week for the past 3 weeks while visiting the UK. The staff is incredibly friendly and helpful and the gaming machines are high quality (I looked at all the specs, as I do computer hardware for a living). It can definitely get packed on the weekends, so if you plan on going, maybe go ahead of time and book a spot, but during the week you should usually have no problem. They also do a lot of events and community nights to get people involved and it is a great time. I would highly recommend visiting and trying this place out. I can't stop going.

Jamesworthan, Kingston

If you have any questions about Belong you can visit our FAQ page.

Our Tribes

Each of our Belong Gaming Arenas is a bespoke space, designed to cater for the ultimate in hard core gamer, to the newest and freshest faces in the world of gaming! With custom high-powered gaming PC’s, Xbox One and PlayStation 4 consoles readily available throughout the arena, every game and gamer is catered for.