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First opening in July 2016, Belong Gaming Arenas aim to change the current way we see gaming.

Our arenas are a social space for the competitive gamers, casual and social, as well as the newest and freshest faces in the world of gaming! With custom high-powered YoYoTech gaming PC’s, Xbox One and PlayStation 4 consoles and HyperX peripherals readily available throughout our arenas, every game and gamer is catered for. Play top titles with your friends, compete in your favourite games against some of the country’s best, and even experience the latest in VR gaming! Belong aims to be a place where every gamer can come and feel part of something bigger.

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Our arenas allow competitive gamers to explore the world of esports, by running our tri-annual tournament, Arena Clash! Each arena has their own tribe – a team who can enjoy both our down-time community nights, as well as enter our grassroots esports tournaments. Tribes from across the country compete through different stages in games like Overwatch and League of Legends to become finalists on stage at events, including Insomnia at the NEC, Birmingham! Start your esports journey today with Belong Arenas.


Our arenas can be hired for parties as well as student organisations and esports teams. Enjoy a birthday at our arena or set your gaming society up on our high-powered pcs and consoles for social gaming jams! You can even experience some of the newest gaming titles for free through our launch events!

Join us today and find your nearest arena here


What our customers say

Visited Colchester at the weekend being a regular gamer and have seen the gaming centre. Something new and fresh which provides something we don't have in this current gaming age. Ideal for children's parties which I have seen they host and also LAN events with friends to get together rather than gaming alone at home.

Danny S, Colchester

Only intended to be meeting in the GAME shop before going to grab a coffee, ended up playing games for the afternoon on one of the desk's. The staff are very accommodating and welcoming of a couple of 40+ year olds and nothing was too much trouble, you can buy drinks and food to have at the desk whilst you are playing. Will be back

Mark W, Milton Keynes

I have been to Belong (inside of GAME) at least once a week for the past 3 weeks while visiting the UK. The staff is incredibly friendly and helpful and the gaming machines are high quality (I looked at all the specs, as I do computer hardware for a living). It can definitely get packed on the weekends, so if you plan on going, maybe go ahead of time and book a spot, but during the week you should usually have no problem. They also do a lot of events and community nights to get people involved and it is a great time. I would highly recommend visiting and trying this place out. I can't stop going.

Jamesworthan, Kingston

If you have any questions about Belong you can visit our FAQ page.

Our Tribes

Each of our Belong Gaming Arenas is a bespoke space, designed to cater for the ultimate in hard core gamer, to the newest and freshest faces in the world of gaming! With custom high-powered gaming PC’s, Xbox One and PlayStation 4 consoles readily available throughout the arena, every game and gamer is catered for.